About Us
Pricing Platform is an insurance technology company dedicated to bringing advanced analytics and Agentic AI to Specialty Underwriters and MGAs.
Specialty and E&S underwriting remains a complex art. Whether in the admitted market or the Excess & Surplus space, the industry is challenged by fragmented data, non-homogeneous risks, and convoluted terms and conditions. Pricing Platform was founded to solve these challenges by replacing manual, spreadsheet-heavy workflows with a suite of intelligent, scalable solutions that allow Specialty Insurers and MGAs to scale their capacity without increasing operational friction.
Our Technology Suite
We provide a clear path for firms to evolve from manual analysis to full-scale automation:
U1™ Platform: A modern underwriting desktop providing a structured environment for modeling, pricing, and portfolio management. By moving analysis into a centralized application, portfolio rollups and aggregate management become automatic and seamless.
Sparks™ AI Assistant: An agentic AI companion that works alongside the underwriter. Sparks processes submissions and delivers real-time, actionable insights in plain English, ensuring human expertise is amplified by sophisticated machine reasoning.
Sintheta™ BaaS: A modular Backend-as-a-Service platform for companies ready for full automation. Sintheta handles the “heavy lifting” of the underwriting value chain—from automated ingestion to straight-through processing—via a flexible microservices architecture.
The Pricing Platform framework is highly customizable, designed to adapt to each client’s specific underwriting guidelines, proprietary models, and pricing formulae. We extend these same principles to Reinsurance, helping partners build custom pricing and portfolio management ecosystems that turn raw data into a competitive advantage.
Whether you are a global carrier or a high-growth MGA operating in the Specialty (Re)insurance or E&S space, we provide the tools to help you underwrite more efficiently and profitably.
Management Team
Sito Sarkar
Founder and President
Sito is a risk and portfolio management specialist with 25+ years of industry experience. He began his career with GE Capital and has held senior risk management and underwriting leadership positions at Employers Re, IRI, Swiss Re, and Ironshore. Sito’s career spans global markets including the US, Bermuda, and India, with deep expertise in Specialty Insurance, Reinsurance, and Retrocession.
Sito excels at bridging the gap between complex business problems and innovative technical solutions. He brings a unique combination of hands-on underwriting knowledge, market intuition, and technical proficiency in AI and data analytics to the Pricing Platform team.
Advisory Board
Fielding (Fid) Norton
Founding Advisor
Fid is recently retired Chief Enterprise Risk Officer of XL Group, a global P&C insurer and reinsurer. Prior to XL, he was Chief Risk Officer of the startup Ironshore Insurance and held senior risk management and pricing leadership roles at Employers Reinsurance, GE Insurance, and Swiss Re. In these roles, Fid oversaw the identification, assessment, and management of existing and emerging risks ranging from climate change, to natural perils such as wind, earthquake and flood, to man-made threats such as terrorism, credit risk and cyber attacks. Fid holds a B.S. degree from the University of Kansas and a Masters in Applied Physics and Ph.D. in Earth & Planetary Sciences from Harvard University. He is a Chartered Property Casualty Underwriter.